Atchuta Rao’s journey from his humble beginnings in a rural village to becoming a leading figure in sustainable development is nothing short of inspiring. Growing up, he faced numerous hardships, from selling idlis and ice creams to support his family to developing a keen entrepreneurial spirit. These early struggles fueled his passion for creating a meaningful impact, driving him to establish the Estah Society with a vision to transform rural communities and uplift over 4.6 million lives.

Under Atchuta’s visionary leadership, the Estah Society has become a beacon of innovation and sustainability. His expertise in circular economy models, ESG principles, and aligning business strategies with Sustainable Development Goals (SDGs) has been instrumental in advancing the organization’s mission. Notable achievements include enhancing soil health across thousands of hectares, planting millions of trees, and building a global network of GIVE-AN teams, all while empowering farmers and rural entrepreneurs to thrive.

Atchuta’s commitment to continuous improvement and impactful change is reflected in his ongoing efforts to make technology and resources accessible to those in need. His story is a testament to the power of perseverance and visionary leadership, demonstrating how one individual’s dedication can create a ripple effect of positive change across communities and beyond.